As the world transitions to prioritise a digital landscape, traditional marketing methods are becoming less effective. Brands from all industries are realising they can elevate their marketing performance by creating more visual content such as video. Thanks to the popularity of short-form video platforms such as TikTok, Spotlight and Reels for Instagram, consumers are presented with a plethora of bite-sized video content that is entertaining and easy to digest. This has given marketers new opportunities to experiment with video content.
Video production agencies have adapted to meet the huge demands for quick, high-quality video content that can be used across social media. A video production agency understands the need for quick turnaround times when creating video content for social media, but still ensuring the content is informative to drive sales and traffic.
But why is video marketing so important in 2021?
Videos attract attention
In a social media world with neverending content, it can be difficult to capture the attention of users. However, with video content, you are able to successfully capture the desired attention within seconds.
The first few seconds of your video need to be compelling and entertaining to ensure users stop scrolling to focus on your content. Users are known to stop and look at fun photos, but video content can capture their attention for five times longer, so it’s worth investing in a video production agency to help you create this content.
Videos boost conversion rates
Videos can be incredibly influential throughout the buying journey, so much so that 90% of social media users claim that video content helps them make a purchasing decision. When given the chance to see products or services in action, it’s the same as having a visual review which increases the chance they will make a purchase.
In addition to this, video content keeps potential customers on website pages for longer and encourages them to look around the website. This can also prompt another purchase.
Consumer demand for videos is high
Over the last couple of years, consumers have gradually increased the amount of video (live and posted) content consumed on social media. Considering most social media platforms offer short, long and live-form video features, it’s likely a sign that you should be utilising them.
Influencers have also begun to increase the amount of video content they create in order to keep up with consumer demand.
Videos build trust
The most effective marketing strategies are based on trusting relationships. Without trust, all your marketing efforts will be ineffective. Video content can help you build a trusting foundation with your customers so you will be able to depend on them to spread the word about your business.
Videos are able to engage users and evoke more emotions compared to text content or still images. With videos, you can visually and audibly share your brand’s story—invoking two senses (sight and hearing) will help keep the viewer engaged for longer. If you have a trusting and engaged audience, a great way to discuss your products or services is in a conversational manner. Many consumers are wary of advertisements nowadays, so showing your products or services in an engaging way will help consumers trust your business.
Videos boost SEO
Videos entice users to spend more time on your website; this can positively impact your rank positions on search engines. If people seem to be engaging with your website, it is likely that others will enjoy your content too, and this is something search engines like Google monitor.
However, you still need to ensure your videos are optimised for SEO content too. By using descriptive and intriguing titles and descriptions that product links to your website or products, you can boost your SEO quickly.
Videos attract new audiences
High quality content attracts attention. Using good quality videos across different platforms can help you easily bring in new audiences and customers. Videos can be adapted to suit the dimensions of each platform to ensure the content is optimised.
Furthermore, video content can be used as ads to help you reach different audiences. You can manage your budgets to ensure your videos are only shown to hyper-targeted audiences.
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