“TV has lost 20 percent of its audiences to OTTs,” claims JD Majethia

Films and TV shoots had been suspended for the primary 3 months of the pandemic, it appears that in the lockdown the visitors have regarded as much as the OTT systems as a shape of amusement. News channels have additionally visible a spike of their viewership as human beings withinside the lockdown had been searching ahead to the latest trends in tackling the COVID-19 situation. There is a shift withinside the intake sample of the visitors in phrases of amusement as human beings in advance taken into consideration each day soaps as their number one supply of enjoyment. The distinction in viewership may be without difficulty measured because the each day soaps have back to the television.

Television viewership has declined put up lockdown, says JD Majethia, chairman, Indian Film and TV Producers Council (IFTPC), TV and internet wing. “Almost 20 consistent with cent of our visitors have now no longer back to television. The TRP of my display Bhakarwadi become 0.7 in March, now it stands at 0.4. Similarly, suggests like Kumkum Bhagya, Kundali Bhagya and Taarak Mehta Ka Ooltah Chashmah have now no longer been capable of fit their unique ratings. The dip withinside the numbers will retain for a while because the Indian Premier League will start soon. Several suggests may match off air or may be replaced,” he explains.

Majethia states that the OTT systems have turn out to be a difficult competitor and information channels have emerged as an unpredictable oponent. “The target target market is glued to OTT, films and information. They have now no longer been capin a position to connect to each day suggests. Plus, because of the continuing Sushant [Singh Rajput] case, primetime information has turn out to be like a one-hour maha episode that the complete state is watching,” he adds.